Google Creative Sandbox

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Our Try My Hybrid Campaign hailed in Google’s Creative Sandbox as an Idea that perfectly blends creativity and technology

‘Social campaign that turned car owners into brand ambassadors

Toyota hybrid owners are some of Norway’s most loyal and satisfied car owners, but attracting new customers has been a challenge. Rather than relying on car salesmen to persuade potential buyers, Saatchi & Saatchi thought it would be fun and effective to let the hybrid owners themselves lend a hand. The “Try My Hybrid” campaign featured real (and unpaid) Toyota hybrid owners who let strangers, neighbors and friends test drive their hybrids.’

Visit the Google Creative Sandbox and check out our case here