The FWA: Saatchi Team Interview



Team at Saatchi & Saatchi Norway – Interviewed by Rob Ford, February 20th 2014 Read the whole interview here


 Looking 10 years in to the future, how far can websites go?

The website experience definitely will be more immersive than today. 10 years from now, the defining factors will be how widely accepted virtual and augmented reality technologies like Oculus Rift and Google Glass will be.

 Of all the websites you/your company have produced, which one are you most proud of?

Try my hybrid

 What was the toughest thing you ever did with Flash? How long did you spend on it? Is it still online?

We made a big RPG for TINE, illustrated by one of the most famous illustrators in Norway, Lars Fiske. I think we used 2000 hours in the initial phase, and double that keeping it alive for 4-5 years. It died a slow death a few years ago.

 Do you think Flash is here to stay?

Håkon: As a powerful animation and multimedia software Flash might still be up there, though the competition is hard. The Flash player (which is another product really) not so much.

 There is perhaps a shift in web use these days. We are seeing a decline in the purely experiential sites in flash with huge production efforts, to a relationship with clients based on tools and services, that many times have simples interfaces. How do you see that trend developing? Will Flash suffer?

Flash suffers already, but as the webbrowsers, html-standards and so on develops further, we think storytelling might be an integrated part of future tools and services.

 What’s your favourite part of your job? What’s the hardest part of your job? What do you do when you get stuck?

Ida: The favourite part is that feeling in the stomack you get in the moment the great idea comes. Before I even know what it is, my belly tickles.

Øyvind: Moments like this. When we succeed, and everyones a part of it (halleluja)

Håkon: The best part is working with a lot of great people. The hardest part must be related to Internet Explorer